I want to expand a little bit on the thoughts I used to close my post recently about Chick Fil A, about how I don’t engage in nor do I believe it is morally consequential to “vote with your pocketbook”, to make choices about where to spend or not spend your money based on the political or social stances of various individual corporations or businesses.
I don’t boycott businesses. I haven’t stopped going to Chick-Fil-A. As a teacher, I shop at Hobby Lobby and Mardels pretty often. I enjoy Papa Johns pizza and Jimmy Johns sandwiches occasionally.
I also don’t favor businesses that are favorite among progressives. I’m not a regular patron Starbucks or Target because of their progressive stands on culture war issues. I don’t seek out certain corporate entities for being “right” about things I’m passionate about, like LGBTQ+ rights.
When I shop, I generally shop at places that are affordable, convenient, and especially places near in proximity to me; I think reducing the amount I’m driving because of its environmental impact is a better use of my idealism.
The reason I don’t boycott places is because, if I was gonna boycott a business over its political position on, say, women’s rights, or LGBTQ+ inclusion, why would I not also boycott businesses for their stance on federal tax policy, or labor regulations, or factory farming, or overseas manufacturing and production? Basically, where do I stop? If I am being consistent and true to my political and social priorities, I would boycott everything. I would make my own clothes, grow all my own food, build all my own tools. I would need to be completely self-sufficient and off the grid.
I personally carry a strong critique of market capitalism and the ways it distorts human nature, corrupts our priorities, and undermines our dignity and freedom. If I would be completely consistent in my shopping priorities, I would need to extract myself from the capitalist system. In this view, it doesn’t matter if Target is supportive of trans rights, because Target also markets and manipulates consumers into making conspicuous consumption choices and purchasing items that more than likely were either produced in a way harmful to the environment or harmful to those who made it.
Now, I’m not saying living such a disconnected and off the grid life is bad. In fact, just the opposite: I think it’s very good! I think we should all live that way! It is not, however, a very feasible way to live, individually. This kind of radically disconnected life requires the creation of community. It needs the nurturing and care provided by close connection with others. It needs the power of a group of people coming together and providing a new way of life for themselves and those around them.
This is the kind of community I think the church needs to be; it is what disciples of Christ should be striving for. It is how I hope to live one day. I hope to be able to be part of a community in Christ that values people above consumption, that recognizes the importance of connection and relationship over the ability to buy and own things. This is the community Christians need to be expending energy here and now building, because it is going to take a lot of hard work.
In the meantime, however, I think scoring political tribe points by pointedly and publicly boycotting certain businesses, while still engaging in the overall amoral capitalist system, and all the oppression and coercion it uses, is not only morally inconsistent, but is also a distraction. Like so many things in this social media age, it is a way for people to publicly proclaim their political allegiance, to signal their inclusion in a certain group. It is like the preening of a peacock.
Our energy is better spent elsewhere. Build a community. Don’t just mime your inclusion in one.